Market Disruption: mtg ghostbusters secret lair Edition
The “mtg ghostbusters secret lair” edition, a collaboration between Wizards of the Coast and Sony Pictures Consumer Products, triggered a significant market disruption in the collectible card game industry. By injecting exclusive Ghostbusters-themed cards into the Magic: the Gathering universe, the collaboration created a surge in demand, driving up secondary market prices for the cards. The limited-time availability and unique nature of the offering fueled speculative buying, leading to a spike in the value of related products such as booster packs and singles. This economic impact highlights the potential for cross-IP collaborations to generate revenue, drive collector interest, and reshape market dynamics within the trading card game industry.
