Zombie Maps in Black Ops 2: Reshaping Economic Landscapes
The release of “Call of Duty: Black Ops 2” in 2012 marked a significant economic turning point in the video game industry. Its popular “Zombie” mode, featuring Cooperative Survival Maps, sparked a consumer frenzy and rapidly dominated the gaming landscape. With over 5 billion matches played, Zombie Maps became a cultural phenomenon, propelling “Black Ops 2” to become one of the best-selling games of all time. This surge in popularity created substantial revenue streams, not only for Activision, the publisher, but also for retailers and streaming platforms.